By sidestepping multi-layered organograms and red tape encountered in most corporates, decisions can be made instantly, reducing response time and customer frustration considerably. We believe this to be our major competitive advantage because, in the materials handling industry, service response & repair time is key. Masslift Africa is privately owned, which means that service issues are dealt with by highly motivated and skilled staff that have direct access to shareholders/directors so that no customer has to work through incompetent call centres and layers of junior and middle management.
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